How Generative AI Search Citations Reward Certain Content Formats
AI systems reward clear structure and outside validation over traditional ranking signals.
Simone Adeyemi-Larke
Senior Correspondent, Brand Strategy
Simone Adeyemi-Larke
Simone spent a decade leading brand transformation projects at a Chicago-based consultancy before moving to editorial, where she now tracks how AI systems are reshaping the mechanics of brand positioning. Her work has been cited in marketing program curricula at two U.S. business schools.
6 stories
Customer Lifetime Value Modeling When AI Accelerates Competitive Switching
AI systems now decide which brands customers consider before they ever reach your funnel.
Simone Adeyemi-Larke
Human Brand Intuition Versus Algorithmic Validation in Positioning Decisions
AI systems now silently reshape how brands get positioned in buyer conversations.
Simone Adeyemi-Larke
Category Creation Versus Category Entry When AI Defines the Landscape
AI systems now punish category ambiguity, changing how brands compete for visibility.
Simone Adeyemi-Larke
Brand Architecture Choices for Multi-Product AI Discoverability
How you organize products shapes what AI systems actually say about your brand.
Simone Adeyemi-Larke
What Separates Brand-Building Creative From AI-Optimized Content
Three separate evaluators now judge brands, each rewarding different content strategies and signals.
Simone Adeyemi-Larke