Columnist

Rohan Alvarez

Rohan Alvarez is a columnist at Chief Brand Review covering brand strategy in ai. Based in Montréal, Rohan has written for Chief Brand Review since 2017.

1 story · Montréal

Brand Strategy in AI

Entity-Based Brand Identity Versus Keyword Positioning

Entity strength in knowledge graphs now shapes how search engines and AI systems surface your brand.

Rohan AlvarezSeptember 18, 2026

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