Brand Voice Governance When AI Generates Content at Scale
Machines need explicit mechanics, not adjectives, to maintain consistent brand voice.
Dmitri Hollowell
Contributing Editor, Creative Intelligence
Dmitri Hollowell
Dmitri spent fifteen years as a creative director across agencies in Berlin and Toronto before becoming one of the more rigorous editorial voices on the intersection of human creativity and machine-generated content. He approaches creative intelligence as an organizational capability, not just a design question.
3 stories
Separating Vanity Metrics From Brand Health Indicators in AI-Era Reporting
AI systems now decide which brands get named, making traditional click-based metrics obsolete.
Dmitri Hollowell
Rebranding Strategy in an Era of Algorithmic Memory
AI systems treat your old brand identity as fact long after humans forget it.
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